A number of people have asked me recently if I'm still making hats for the
Etsy shop. The answer is more complicated than a simple yes or no, so I figured now would be a good time to give an update on the shop and highlight a few of the things that we've been working on.


Mark and I have felt for awhile now that my hats and his leather accessories didn't mesh very well in the shop. The problem however, is that once you have an Etsy shop you cannot simply change the shop's name (one of the many idiotic things about Etsy that drives me nuts). As Mark's leather wares have grown in popularity, we were hesitant to move his stuff to a new shop and potentially lose our established customer base. And since the vast majority of the shop customers are there for the leather goods, we decided to make the existing shop exclusively his, even though it's still called Audra Jean. I do generate designs from time to time, but my biggest contributions to the shop these days are the photographs of the pieces on the dress form, and ones where I'm modeling the stuff (although I'd like to think I'm also Mark's muse). As my hat listings have expired, I simply haven't renewed them as we continue to think about the best option for migrating them somewhere else.

Modeled by Nikki Dubose, Stylist: Francy Freixas
For the time being I do still take hat orders via the
Audra Jean Etsy shop when they crop up. Sometimes people will dig up a past hat I've made via an expired or sold listing, and sometimes I get requests for custom work. Lately I've been doing lots of custom work for friends, neighbors, etc. which is always fun. Hats are a tough item to sell online; many people these days are not used to wearing hats and are uncomfortable buying one without seeing how it looks on them. It is likely that if/when I launch a new online shop it will focus mainly on fascinators and mini hats, which are one size fits all. In the meantime I'll be looking for brick and mortar shops in San Francisco (I do still sell a few things at
Dark Garden) where I can sell my other designs.

In the meantime, Mark has steadily been building his portion of the shop into quite a business. He's worked with a number of professional stylists and photographers, from which we've gotten some beautiful images of his work modeled by the gorgeous ladies you see here. His work has appeared in
Auxiliary Magazine, on
Stylecaster, and most recently in
Factice Magazine. Several of his pieces were also used in a theatrical performance called
Secret Show, featuring Cirque du Soleil dancers.
Click here to watch the amazing trailer for this performance; a couple of promo photos are below.
photography: marc van der zouw (Thanks, Suz!)
Finally, Mark has created a
Facebook page, where you can stay up to date on what's happening at the shop, see customer appreciation photos, and so on. We actually need to migrate it to a different account so that the page has more functionality, but for now you can find us
here. Don't ask me about Twitter; as talented as Mark is at working with leather, he's
terrible at self-promotion, so it's taken us until now just to get the Facebook page going. I'm certainly not holding my breath for any tweets.
Stop by the
shop and check out Mark's latest items, and be sure to "Like" us on
Facebook. Stay tuned for further shop developments!
Labels: etsy shop